Dell/Everdream Corp. Selects Rainmaker Partners for
e-Mail Marketing and
Leading On-Demand SaaS Desktop and Asset Management
Firm Launches new Customer Acquisition Campaign
Lowell, Massachusetts, September 7, 2012 –
Rainmaker Partners, a leading provider of Targeted Lead Generations, solutions for business to business (B2B) customer acquisition
and relationship management today announced that Rand McNally and Company has
selected Rainmaker's eSegment precision marketing database solution to
identify and collaborate with their target market customers in North
careful review of database and interactive marketing vendors, Everdream
selected Rainmaker because it was the only vendor who understood our
business needs and through their targeted database services allowed us to
reach decision making contacts within customers and prospects in our
marketplace”, said Debra Chin, VP of Marketing. “Rainmaker’s eReach solution set allows us to communicate with ease
and at a much lower cost than direct mail advertising, trade shows and
other traditional marketing programs.”
Rainmaker allows us to target our geographic, industry and specific
decision makers like no other firm we are aware of.
”The Rainmaker eReach solution set offers B2B companies the unprecedented
ability to communicate with their target market decision makers in a
precise fashion at a much lower cost than conventional marketing
vehicles. Companies in today’s challenging economy can ill afford costly
carpet bombing promotion and brand building marketing strategies”, said
Mark Reyna, Managing Partner and Founder of Rainmaker Partners.
"Impressions made on non decision makers are of no value. B2B Marketers
today must reach the right decision makers with pertinent content in a
personalized fashion in order to drive leads and close sales effectively
while adhering to responsible and ethical standards of eMarketing such as
those set forth by the Direct Marketing Association”
List brokers and Interactive Media Firms such as
DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to
opt-in lists they rent offer B2B vendors no clear and present advantage
for B2B campaigns than direct mail and other more expensive and less
effective means of lead generation. They address B2C needs well but their model is
ill equipped to facilitate B2B lead generation and pipeline development.
Rainmaker specializes in B2B interactive marketing and
solution set was built from the ground up by for today’s budget conscious B2B
sales and marketing executives.
Founded in 1998, Everdream Corporation is the market leader in on-demand
desktop management services that enable greater visibility into hardware
and software assets, better and more uniform desktop protection for
unparalleled business uptime, and superior end-user satisfaction while
significantly reducing the total cost of ownership of corporate PCs.
Built around a powerful and cost effective Software-as-a-Service model,
Everdream provides an integrated offering of on-demand software and
managed services that are activated with a simple Internet connection,
ensuring all desktops and laptops regardless of location are Everdream
Protected. These services are powered by Everdream's industry-leading
desktop management platform and its client-based agent architecture,
providing customers with 365x24x7 access to Everdream's services.
is the leading provider of targeted B2B Lead Generation
products and services for customer acquisition and relationship
management. The Rainmaker eReach solutions set consists of a
"three legged stool" service line approach combining the best of Search
Engine Optimization, B2B e-Mail Marketing and B2B Appointment Setting
and Telemarketing in a synergistic approach to assist clients in driving
their pipeline development and ultimately revenues.
The Rainmaker eReach solution set is engineered to
enable marketers to deliver cost effective, timely and targeted lead
generation programs to help them get the word out to their specific
niche markets, build pipelines and generate revenues with surgically
focused turnkey e-mail, fax and web design services.
a privately held corporation located in Lowell,
For more information
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