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believes strongly in a businessperson's right to e-privacy and adheres
DMA's (Direct Marketing Association)
Privacy Promise Guidelines
(as updated May of 2002) for
ethical and responsible direct marketing. Rainmaker holds steadfast to these
guidelines, maintaining no data or metadata in its databases other
than necessary to conduct multi-channel marketing campaigns. In
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engaged primarily in selling to other
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They are focused on certain vertical and/or geographic markets for which they wish
to market to via e-mail.
They have demonstrated to
Rainmaker Partners the pertinent nature of their products and services to
the database segment and functional contacts they wish to market to..
to only market these B2B products and
services in a professional and personalized fashion providing full
misleading subject matter and from fields.
not to share any addresses they may obtain with any other
organization or affiliate for any reason.
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Organic vs. PPC Search Engine Optimization
"In this article, we will explore the strengths and
weaknesses of both methods of search engine marketing.
Today, there is a big myth that natural search engine optimization
is inexpensive and easy. For example, if you wanted your web site
to rank high for the keyword phrase "life insurance" or "debt
consolidation" you're going to need to budget a minimum of
$50,000-100,000 a year!
Yet still, natural search engine optimization usually gives you a
much higher return on investment than pay per click. This is true
for two main reasons...
E-mail to grow, integrate more with other channels in '12
will increase in 2012, according to Datran Media, which found
that 82% of the marketers surveyed said that they plan to
increase their use of e-mail marketing in 2012.
Datran Media's second annual survey of online marketing
professionals, conducted in December 2007 with more than 2,000
marketers including employees of OgilvyOne Worldwide, Avenue A/Razorfish,
Stamps.com, The Knot Inc. and QVC, asked marketers about the
online channels that have an impact on their business. Despite
the sharp rise in e-mail, consumers need not be wary, as
marketers are getting more sophisticated.
“If 82% said that they were increasing sales 10 years ago, I
would be frightened, but today more firms are shifting their
offline marketing to the online space and are sending more
targeted messages,” said Lana McGilvray, VP of marketing at