B2B E-Mail Marketing

Rainmaker Partners

Leaders in Targeted, Interactive

Business (B2B) Lead Generation Programs

Click here to download a brochure about Rainmaker's eReach Solutions

Revised: 03/25/2008

Privacy Policy and CAN SPAM Compliance Statement

Rainmaker Partners in full compliance with the CAN SPAM Act of 2003 believes strongly in a businessperson's right to e-privacy and adheres to the DMA's (Direct Marketing Association) Privacy Promise Guidelines (as updated May of 2002) for ethical and responsible direct marketing. Rainmaker holds steadfast to these guidelines, maintaining no data or metadata in its databases other than necessary to conduct multi-channel marketing campaigns. In addition:

	They are a business engaged primarily in selling to other businesses. Rainmaker Partners will not sell lists to B2C marketers.
	They are focused on certain vertical and/or geographic markets for which they wish to market to via e-mail.
	They have demonstrated to Rainmaker Partners the pertinent nature of their products and services to the database segment and functional contacts they wish to market to..
	They intend to only market these B2B products and services in a professional and personalized fashion providing full opt-out capabilities.
	They do not utilize misleading subject matter and from fields.
	They agree not to share any addresses they may obtain with any other organization or affiliate for any reason.

It's easy to opt-out of a Rainmaker list. The last sentence in each and every offer from Rainmaker Partners or from its customers provides subscribers the option to unsubscribe and remove themselves from our database. A recipient may choose to remove themselves from our database at any time. To unsubscribe, simply click the unsubscribe link at the bottom of any Rainmaker Partners e-mail or those of our clients.

Please allow up to 72 hours for the removal process to be complete.

All records in the Rainmaker Partners database are maintained in our data center utilizing the latest technologies to secure, house, and serve the data. All data is housed on redundant servers and protected by a firewall.

Rainmaker Partners encourages you to revisit our Privacy Statement to keep informed of any changes.

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Organic vs. PPC Search Engine Optimization

"In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons...

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E-mail to grow, integrate more with other channels in '08 -DMNews

E-mail marketing will increase in 2008, according to Datran Media, which found that 82% of the marketers surveyed said that they plan to increase their use of e-mail marketing in 2008.

Datran Media's second annual survey of online marketing professionals, conducted in December 2007 with more than 2,000 marketers including employees of OgilvyOne Worldwide, Avenue A/Razorfish, Stamps.com, The Knot Inc. and QVC, asked marketers about the online channels that have an impact on their business. Despite the sharp rise in e-mail, consumers need not be wary, as marketers are getting more sophisticated.

“If 82% said that they were increasing sales 10 years ago, I would be frightened, but today more firms are shifting their offline marketing to the online space and are sending more targeted messages,” said Lana McGilvray, VP of marketing at Datran Media

Read more.....

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