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Revised: 04/27/2008

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Organic vs. PPC Search Engine Optimization

"In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!

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E-mail to grow, integrate more with other channels in '08 -DMNews

E-mail marketing will increase in 2008, according to Datran Media, which found that 82% of the marketers surveyed said that they plan to increase their use of e-mail marketing in 2008.

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