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Click here to download a brochure about Rainmaker's B2B Search Engine Optimization (B2B SEO) Services



Revised:  03/07/2012



eReach B2B SEO Search Engine Optimization Services

You've probably spent a good amount of money on the development of your website which looks great.  Sitting proudly on the Internet, your website is awaiting a rush of visitors, but will they come?   Only if they can find it!  


Research indicates that 85 per cent of internet users find new websites through search engines, making such listings far more effective than banner ads, word of mouth, print or other media.


Search engines address users looking for a specific product, service or information. These users are six times more likely to purchase than someone who surfed in from a banner ad, and top search engine rankings are more effective for brand recall than banner ads.


If you are wondering why your website is not the cash cow or lead machine you hoped it would be, a Search Engine Marketing  (SEM) strategy can put you back on track.  Thoughts to consider...


  • Registering your website with the major search engines is not enough.

  • Pay Per Click (PPC) Campaigns with Google, Yahoo and MSN are not the answer.  Although PPC is expensive, research shows that 77% or all searchers click through on free, organic listings.

  • When was the last time YOU  used a search engine and looked further than the third page of results.  Do you seldom even look past the first page?

  • If you aren't within the Top 30 search results, your site won't be found plain and simple, infact statistics show that 60% of search engine users seldom go past the first page!


It makes no sense to spend vast amounts of money on a Web site without taking into consideration how well it will rank in the most important search engines and directories. Without an effective search engine marketing strategy in place, your website is as valuable as a billboard in the woods. There are many various but deliberate measures that a company should undertake in order to maximize their Web site's potential for success in search engines and directories. These measures, which produce very quantifiable results, comprise the heart of search engine marketing.

Click here to inquire about Rainmaker Partners' Search Engine Marketing Services.






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  Organic vs. PPC Search Engine Optimization


"In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase "life insurance" or "debt consolidation" you're going to need to budget a minimum of $50,000-100,000 a year!



  E-mail to grow, integrate more with other channels in '12  -DMNews



E-mail marketing will increase in 2012, according to Datran Media, which found that 82% of the marketers surveyed said that they plan to increase their use of e-mail marketing in 2012.

Read more.....


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