B2B Search Engine
Rainmaker's eReach SEO
Search Engine Marketing Optimization Process encompasses
all facets of the optimization process in reviewing your website.
Merely modifying metatags on your website and submitting your website to
search engines and directories won't work. We thoroughly analyze your
site's meta tags, title tags and structure to assure it presents most
favorable to all of the major search engines.
there may be changes made or added
to the content to offer better Keyword Rich Content. We will have our
copywriter add these to the site and notify you of these changes. They are
of course subject to your approval (as is any change that we make).
Search Engine Marketing Optimization Process:
Defining the Optimum Keyword Phrases and Terms - Those few companies
who have optimized their websites have often done so thinking in keyword
terms they would use rather than what their prospects would use.
Rainmaker will assist you in defining the keywords that are used most
often to increase your web presence. Using our array of automated tools,
we will strive to provide you with the most accurate targeted keyword
research possible. Rainmaker's eReach B2B SEO objective is to get
your site ranked for MULTIPLE Search Terms and keyword groupings vs. many
firms that limit their optimization to several keywords or keyword
of the Site Analysis – Using proprietary spidering technology to
analyze your entire site just like a search engine, we develop a Site
Analysis report detailing the site’s current rankings vs. your competition
on major search engines. On an ongoing basis, Rainmaker will deliver a
detailed report of each site’s ranking for the specified Search Terms
defined. All major search engines will be included in the analysis.
Research – We analyze the Top B2B SEO10 websites for your
keywords and look what they are doing right in order to obtain high
upon the defined Search Term Set, we perform the following 4 steps in an
iterative fashion for each Search Term/Gateway Page to be developed.
Gateway pages are engineered to include specific keywords and phrases that
will attract a higher ranking for a specific end user Search Term.
Manual Submission – We will manually submit your website to Major
Search engines which handles over the 95% of the searches these days.
Yahoo!, Google, MSN are obviously included along with numerous other
second tier Search Engines. In addition we discussed having your web
hosting company uploading an xml schema site map which will assist Google
in re-indexing the optimized site quicker.
Site Maintenance - Based upon our monthly monitoring we will, with the
assistance of your webmaster, adjust your website where indicated and make
the appropriate changes. Most often these entail minor changes however it
is these changes which can improve your website's ranking from #17 to #3.
On-going monthly maintenance is extremely important! Due to the constant
Search Engine algorithm changes optimization processes must never stop
lest your hard fought for ranking improvements go south next month.
All of the above optimization processes are necessary for a website site to rank
high in Google, Yahoo, MSN, etc. Simply focusing on one or two
of these processes may help in the short term but will not live true to the
word "optimization". Of course everyone wants their website to
always be listed on the top of the search engines for many of your
targeted keywords. The only way is with constant updating of the ranking
methods. Sites can gradually lose their ranking if they are not maintained
monthly especially if you target very competitive keywords.
A careful combination of the time consuming and tedious but highly effective
search engine optimization procedures is mandatory for ranking highly in the search engine results pages.
Equally important is on-going monthly monitoring and optimization tweaking
to maintain the rankings a client achieves.
Over 60% of consumers cite search engines as the main way they research
purchases online. Make sure your site is being seen.
Take the first step to improved
B2B Search Engine Marketing rankings
Click here to inquire about Rainmaker
Partners' Search Engine Marketing Services.
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Organic vs. PPC Search Engine Optimization
"In this article, we will explore the strengths and weaknesses of
both methods of search engine marketing.
Today, there is a big myth that natural search engine optimization
is inexpensive and easy. For example, if you wanted your web site
to rank high for the keyword phrase "life insurance" or "debt
consolidation" you're going to need to budget a minimum of
$50,000-100,000 a year!