MSI Mobility Selects Rainmaker Partners for
Interactive Marketing Needs
Leading Relocation Management Firm to Expand Market
Lowell, Massachusetts, February 25, 2005 – Rainmaker Partners, a leading provider of Interactive Database Sales and Marketing solutions for business to business (B2B) customer acquisition and relationship management today announced that MSI Mobility has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in North America.
“After a careful review of database and interactive marketing vendors, MSI Mobility selected Rainmaker because it was the only vendor who understood our business needs and through their targeted database services allowed us to reach decision making contacts within customers and prospects in our marketplace”, said John Petrucelli, VP of Marketing at MSI Mobility. “Rainmaker’s eReach solution set allows us to communicate with ease and at a much lower cost than direct mail advertising, trade shows and other traditional marketing programs.” We didn’t want to pay for carpet bombing marketing campaigns that we have no control over. Rainmaker allows us to target our geographic, industry and specific decision makers like no other firm we are aware of.
List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation. They address B2C needs well but their model is ill equipped to facilitate B2B lead generation and pipeline development. Rainmaker specializes in B2B interactive marketing and its eReach solution set was built from the ground up by for today’s budget conscious B2B sales and marketing executives.
About MSI Mobility
Services International is a leading relocation management company serving
the employee mobility needs of corporations worldwide. Founded in 1981,
MSI has relocated hundreds of thousands of families to and from locations
around the globe while driving down cost and enhancing service performance
for MSI clients. For more information about Newburyport, Mass.-based
Mobility Services International, please visit
About Rainmaker Partners
For more information contact:
Mr. John Petrucelli Public Relations
MSI Mobility Rainmaker Partners
Phone: 978.358.2000 firstname.lastname@example.org