Press Release

             Rainmaker Partners 

 

MSI Mobility Selects Rainmaker Partners for

Interactive Marketing  Needs

 

Leading Relocation Management Firm to Expand Market


Lowell, Massachusetts, February 25, 2005  –  Rainmaker Partners, a leading provider of Interactive Database Sales and Marketing solutions for business to business (B2B) customer acquisition and relationship management today announced that MSI Mobility has selected Rainmaker's eSegment precision marketing database solution to identify and collaborate with their target market customers in North America.

 “After a careful review of database and interactive marketing vendors, MSI Mobility selected Rainmaker because it was the only vendor who understood our business needs and through their targeted database services allowed us to reach decision making contacts within customers and prospects in our marketplace”, said John Petrucelli, VP of Marketing at MSI Mobility.  “Rainmaker’s eReach solution set allows us to communicate with ease and at a much lower cost than direct mail advertising, trade shows and other traditional marketing programs.”  We didn’t want to pay for carpet bombing marketing campaigns that we have no control over.  Rainmaker allows us to target our geographic, industry and specific decision makers like no other firm we are aware of. 


”The Rainmaker eReach solution set offers B2B companies the unprecedented ability to communicate with their target market decision makers in a precise fashion at a much lower cost than conventional marketing vehicles.  Companies in today’s challenging economy can ill afford costly carpet bombing promotion and brand building marketing strategies”, said Mark Reyna, Managing Partner and Founder of Rainmaker Partners.  "Impressions made on non decision makers are of no value.  B2B Marketers today must reach the right decision makers with pertinent content in a personalized fashion in order to drive leads and close sales effectively while adhering to responsible and ethical standards of eMarketing. such as those set forth by the Direct Marketing Association”

List brokers and Interactive Media Firms such as DoubleClick Direct, 24/7 Mail and others who merely launch campaigns to opt-in lists they rent offer B2B vendors no clear and present advantage for B2B campaigns than direct mail and other more expensive and less effective means of lead generation.   They address B2C needs well but their model is ill equipped to facilitate B2B lead generation and pipeline development.  Rainmaker specializes in B2B interactive marketing and its eReach solution set was built from the ground up by for today’s budget conscious B2B sales and marketing executives.

About MSI Mobility

Mobility Services International is a leading relocation management company serving the employee mobility needs of corporations worldwide. Founded in 1981, MSI has relocated hundreds of thousands of families to and from locations around the globe while driving down cost and enhancing service performance for MSI clients. For more information about Newburyport, Mass.-based Mobility Services International, please visit www.msimobility.com.
 

About Rainmaker Partners

Rainmaker Partners is the leading provider of targeted B2B Interactive Database marketing products and services for customer acquisition and relationship management.  The Rainmaker eReach solution set is engineered to enable marketers to deliver cost effective, timely and targeted lead generation programs to help them get the word out to their specific niche markets, build pipelines and generate revenues with surgically focused turnkey e-mail, fax and web design services.  Rainmaker is a privately held company located in Lowell, Massachusetts.

 

For more information contact:

 

Mr. John Petrucelli                                Public Relations

MSI Mobility                                         Rainmaker Partners

Phone:  978.358.2000                           info@rainmaker-partners.com

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